A brand color picker for the colors right in front of you
When you need a brand’s exact shade, a brand color picker should read the real thing. Color Identifier does just that: open a logo or product photo, tap the color, and it tells you precisely what that color is. There’s no guessing and no brand lookup — just the true color, sampled directly.
How to pick a brand color
- Open Color Identifier and choose From Photo.
- Load a logo, screenshot, or product image.
- Tap the exact color, like an eyedropper, and read its codes.
- Or use Live Camera to pick colors off real packaging and signage.
Every pick from this brand color picker returns the color name plus Hex, RGB, CMYK and Pantone values, which helps in plenty of ways:
- Matching assets — keep every design true to the brand’s colors.
- Print prep — grab CMYK and Pantone for accurate printing.
- Web work — copy Hex and RGB straight into your tools.
Save and reuse what you pick
A brand color picker is most useful when picks stay organized. Save each color into a palette, group them by project, and export or share the codes. The values are universal, so they fit any paint range, design app, or document.