Build a brand colour palette from real sources
A brand colour palette almost always begins with something tangible — a logo, a sign, a product. Color Identifier helps you lift those exact colours rather than guess at them. Instead of generating a scheme from scratch, you sample the colours a brand already uses and turn them into precise, reusable codes.
How to lift the colours
- Open Color Identifier and choose From Photo.
- Load a logo, screenshot, or packaging image.
- Tap each colour you need, like an eyedropper across the artwork.
- Each tap returns Hex, RGB, CMYK and Pantone codes.
Point Live Camera at printed materials or signage and the same sampling works on real surfaces, growing your brand colour palette with true colours that win over guesses:
- Consistency — match every asset to the brand’s real colours.
- Print and web — CMYK and Pantone for print, Hex and RGB for screens.
- Handoff — pass exact values to a printer or developer.
Keep the palette organized
Save the colours you sample into a single palette so the whole brand colour palette stays together. Export or share the codes whenever you need them. The values are universal, so they fit any paint range, design tool, or document.