Lock in your brand’s exact colors
Choosing colors for business branding is the easy part — keeping them exact everywhere is the challenge. A logo that drifts in shade between a website, a business card, and a storefront sign undermines a brand. Color Identifier helps by capturing your colors precisely: point at a printed sample or tap a point in your artwork, and read the exact codes.
Capture and document each color
- Open Color Identifier and choose Live Camera or From Photo.
- Point at a sign, product, or sample, or tap your logo file.
- Read the color name plus Hex, RGB, CMYK and Pantone.
- Save each into your brand palette.
When you define colors for business branding this way, every value is recorded, so the same shade reaches every medium.
Keep the brand consistent
- Web and UI — share Hex and RGB with developers.
- Print — hand CMYK and Pantone to your printer.
- Signage and merch — match the exact codes with any vendor.
Save your brand colors into a palette, organize them, and export or share the codes so everyone works from the same values. Because the codes are universal, they fit any supplier or paint range. Color Identifier is free to download, with your first captures free.