Create brand color palette accuracy from real assets
A brand’s colors usually already exist somewhere — a printed logo, a product, signage, packaging. The hard part is pinning down their exact values. The goal of any create brand color palette task is consistency, and Color Identifier gets you there by reading those real colors and turning each into precise, reusable codes that reflect the brand as it really appears.
Capture every brand color
- Open Color Identifier and choose Live Camera or From Photo.
- Aim at the logo or product, or tap the color in a photo.
- Read the Hex, RGB, CMYK and Pantone codes.
- Save each color and keep building the set.
When you create brand color palette entries this way, you avoid the drift that comes from eyeballing tones — every value is measured from the source.
Keep the palette consistent everywhere
- Digital — Hex and RGB for web, UI and social assets.
- Print — CMYK and Pantone for accurate production with any vendor.
- Reference — one saved palette your whole team can pull from.
These codes are universal, with no brand database in the way, so they match against any paint or ink range. Export or share the palette once you create a brand color palette you trust. The app is free to download with your first scans free.